Meet Eli Jo

Hi, I’m Elizabeth — the “Eli” behind Eli Jo.

And the name? Eli comes from Elizabeth, and Jo from my middle name, Joyce. Put them together and Eli Jo was born.

Eli Jo started as a little boutique inside NW Women’s Fitness Club in Portland, Oregon, and grew out of something I’ve always loved: finding those pieces that make you feel just a little more you.

My style has never fit neatly into one box. I love things that are comfortable and wearable, but still have personality — a little elegance, a little sparkle, maybe a little edge. That’s exactly how I choose what you’ll find at Eli Jo.

I look for clothing and accessories that feel special without feeling fussy, and quality without an outrageous price tag. I’m especially drawn to women-owned brands, local makers, and products with a story, a purpose, or a little something unexpected.

Most of all, Eli Jo is meant to be fun. Fashion doesn’t have to be serious, and you certainly don’t have to dress like everyone else.

A little flair. A little edge. A little something extra.

That’s Eli Jo.

— Elizabeth